Are you ready for some exciting news? Mintable has teamed up with Mediacorp, Singapore’s national media network, to bring NFTs to advertisers as part of their marketing campaigns for the first time in the country!
This exciting collaboration between Mediacorp and Mintable allows advertisers to create custom NFT campaigns that will help them stay ahead of the competition in today’s digital-first world. Mediacorp will use its omnichannel reach to promote clients’ NFT campaigns while Mintable’s secure and safe blockchain-run solutions will provide the technical backing behind these campaigns.
Singaporeans will now have the chance to engage with their favourite brands even closer through innovative and exciting NFT offerings designed with their interests in mind – creating a personalised and unique experience!
Words from Mintable and Mediacorp
“We are excited to partner with Mintable to further expand our suite of transmedia advertising solutions by incorporating NFTs as a next-generation marketing tool,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp. “This move signals Mediacorp’s continuous effort to explore new digital technologies and harness the immense potential that these may hold for our industry. With our wide multiplatform reach and core strengths in storytelling, we are confident that Mediacorp’s NFT-driven campaigns will give our clients a decisive leg up in engaging their desired target audiences and growing their businesses.”
“The evolution of the digital landscape and the transition into Web 3.0 has proven that modern audiences are driven by authenticity and engagement,” said Zach Burks, founder and CEO of Mintable. “Mediacorp understands this, and their partnership with Mintable demonstrates their commitment to providing value to this emerging generation of audiences. Through our NFT services to advertisers, we make it easy for brands to create fun and meaningful digital experiences, thus offering greater value to a more engaged digital audience.”
Stay tuned for exciting NFT campaigns from your favourite brands, powered by Mediacorp and Mintable!