If you’re someone who is new to NFTs, knowing where to start can be tricky. One of the largest hurdles to overcome as a creator is to take your NFTs from minted to sold.
The most important thing you can do in your journey to achieving success as a creator is to market yourself and your NFTs well. Good marketing helps improve the reach for your NFTs, helps with brand awareness, brings engagement with your community, and drives traffic to all your channels.
There are two ways you can market your NFTs – organically, or through paid means – both of which have their own set of pros and cons.
This article is meant to simplify and break some of these down, to help you make the best decision for your NFT future.
- Having a good springboard
In a nutshell, it is always useful to have both organic and paid marketing in your overall marketing plan as they serve as a springboard for eventually getting your NFTs sold. Organic marketing is always a great way to start – it is always going to be free. The downside to organic is that it will take you a while to build up an audience and gain traction for your items. Paid ads, on the other hand, will cost you some money (depending on what your plan is) but is a good way to gain momentum in the early stages. Slow and steady wins the race, but a powerful lift-off can help put you on a strong trajectory.
- Price consideration
Compared to organic marketing – which is free – paid marketing does require you to fork out some money in order to grow your brand. While it may be off-putting to those starting out, there are a myriad of avenues for paid ads and marketing opportunities that start out in the lower tier pricing and move up the scale for what they can deliver. If you’re looking for more of a boost, perhaps paying a small amount for marketing before working your way up might be worth your while. Depending on the platform you’re on, the prices do vary. Instagram cost-per-click boosting run from as low as $0.40, while Facebook starts off at $0.50.
Mintable offers paid boosting for your listings that’ll get your creations highlighted and seen on the marketplace – these start at around $0.10.
- Building engagement
Organic marketing is a good way to grow your brand over a period of time, this allows for the building of engaging followers that really connect with what you do, as well as the NFTs you are creating. Paid marketing works to target more specific groups of demographics and interests. Depending on where you’re paying for your ads, you can tap into the community that each platform has built for itself in order to get what’s best for your own works.
Mintable’s Pro services offer options ranging from social media blasts, email marketing, or press releases starting from just $15.
- Get to know your audience
Part of your organic marketing strategy should include interacting with your community and followers on a more intimate level. This will get you up close and personal with the communities you’re engaging with. With organic marketing and engagement over time, you are able to acquire very qualitative information about your audience, such as what they like, why they like it, etc. Paid marketing gives you the opportunity to look at your NFTs from a more quantitative standpoint, it allows you to track the numbers and statistics of how your NFTs are doing, such as how many more likes and followers you’ve gained, how many more NFTs have you sold since utilizing paid ads, and other such quantifiable information.
- Reach your community
Organic marketing allows you to reach within and around your own community, it gives you the opportunity to really engage and get to know your audience – who they are, what they like. You can get valuable feedback on your NFTs this way. But if you’re trying to reach audiences on the far outskirts of your community, paid marketing is the way to go. With paid marketing, you can target a specific demographic of users and buyers and reach them through different platforms and mediums of communication. Mintable is home to a community of thousands of users, which is a great base to build engagement on top of. Whether it is a social media blast, an email blast, or a press release, the options in pro services will give you a chance to reach audiences in the Mintable community.
Playing the long game
Whatever you choose to do, whether organic or paid, marketing is an extremely important component to growing your brand, gaining reach, and getting your NFTs sold, so make it an active part of all your decision-making strategies. Our best advice is that you should always use both in your marketing plan to achieve success. If you can afford it, paid marketing is a definite way to supercharge your starting line, and to give you the right boost for growing your audience. Make the most out of your money when it comes to paid marketing. It doesn’t have to cost you much, there are plenty of paid marketing services that start at a lower range that can provide you with just the right boost for your NFTs. But do not cease using organic means to drive traffic to your lead magnets, paid marketing alone will not suffice to cater to everything you need for growth. When it boils down to it, organic and paid marketing will only get you so far, it is the hard work and determination you put into your growth that will lead to real success.
Find out more about Mintable’s Pro Services here.